Agatha Yap (Scoot)

Agatha Yap is the Director of Marketing, Communications, Partnerships, and Loyalty at Scoot, overseeing global strategy and execution. A seasoned marketer, she rebuilt the marcoms teams post-COVID, leading campaigns that strengthened Scoot’s position as Asia’s leading low-cost carrier. Known for impactful partnerships like the Pikachu Jet with The Pokémon Company, she brings prior experience from McDonald's, Sentosa Development Corporation, and BBDO.

Alona (@pinoybrownie)

Alona is a Singapore-based Filipino content creator known for her hilarious, relatable take on everyday life, culture, and family dynamics. Blending sibling banter, candid boyfriend cameos, and unfiltered humor, she captures real-life moments that are both scroll-stopping and heartwarming.

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Ao Cheng @aocheng

Ao Cheng is a seasoned live musician with over 15 years of performance experience.
He specializes mostly in acoustic guitar and live looping for the past 10 years, he delivers high-energy performances at many private events, weddings, and public gatherings.
Beyond live music, Cheng is also a content creator, educating his audiences on music tech and navigating the world as a freelancer with over 50k followers combined from his social media platforms.

Ben (@typicalben)

Benjamin is a veteran content creator and one-half of the YouTube sibling duo BenRanAway. Since starting his digital journey in 2004, he has built a strong following through witty and relatable content. With over a decade of experience, Ben now co-leads BRAFIC, a digital marketing and design agency, where he focuses on storytelling, community building, and helping brands connect meaningfully with their audiences.

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Charlene (@aizaiaisteady)

Charlene is an entrepreneur, actress, and content creator who co-founded Double Up Media in 2019, growing it into a dynamic team of seven creatives. She has starred in local films such as Ah Girls Go Army 1 & 2, I Not Stupid 3, and Follow Aunty La, produced by Double Up Media and MM2 Entertainment. Charlene also co-hosts the popular Mandarin talk show 你Okay吗?, featuring notable guests ranging from politicians to award-winning artists. Known for her comedic skits, she continues to captivate audiences and collaborate with top brands through relatable, impactful content.

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Chiou Huey (@chiouhuey)

Chiou is a multi-hyphenate content creator, host, actress, director, and editor, best known for her sharp wit and hilarious original content. With over 200 comedy programmes and short films to her name, she has become a standout voice in Singapore’s digital comedy scene. As one of the go-to talent for livestream activations and audience engagement, Chiou continues to make her mark by blending charm, creativity, and bold humor in everything she does.

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Eugenia

Eugenia Goh once had the career most people dream of—Google, P&G, regional campaigns. But behind the high performance was a quiet struggle with her mental health.
At the peak of her career, she took a sabbatical to redefine what a flourishing life really means.
Now as a wellbeing strategist, NLP coach-in-training, and founder of The Well Beings, she helps others build success that doesn’t come at the cost of self.
Because influence means nothing if it disconnects you from who you are.

Ian Jeevan (@ianjeevan)

Jeevan is a content creator who began his journey during the pandemic. Since then, he has grown his audience to over 300,000 followers across various platforms, sharing engaging travel and lifestyle content. Today, Ian is a familiar face in Singapore’s content creator scene, known for his relatable style and vibrant storytelling.

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Jeff (@playingwithpencil)

Jeff is a portrait sketch artist who captures raw, authentic moments using just pencil and paper. Known for drawing live, whether at bustling events or in quiet corners, he surprises strangers with hand-drawn portraits that reflect genuine emotion. Jeff's work celebrates the beauty in everyday's expressions and the simple power of human connection.

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Julian Wong

Julian is the co-founder and founding editor of RICE Media, where he leads partnerships and community engagement. Alongside his media work, he is also an accredited leadership and executive coach, driven by a personal mission to help fellow millennials design lives that are more purposeful and deeply connected.

Leah (@mizchiefmagikk)

In her day-to-day content, Leah shares her life through daily vlogs, travel adventures, and trendsetting lifestyle moments. A proud K-pop stan and fashion enthusiast, she thrives on exploring new places and bringing fresh, engaging experiences to her audience. Passionate about empowering young girls, Leah offers heartfelt advice and real-life lessons, striving to be a strong, relatable role model they can look up to.

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Lucas Saw

Lucas Saw is the Founder and CEO of Talking Toes, a purpose-led brand on a mission to ignite positive change through the humble sock and beyond. After taking over the business in 2020, he led a period of reinvention and growth that saw the business grow over 100% year-on-year. Today, he’s propelling Talking Toes into a global movement that redefines everyday essentials as gentle guides for connection, kindness, and change.

Mayiduo (@mayiduosg)

Widely known for his signature ‘Ah Beng’ persona with Double Up Media, Mayiduo has cultivated a strong loyal following across Singapore and Malaysia. His sharp comedic timing combined with a relatable personality makes him a standout figure in the digital content scene. With a deep understanding of local humor, he consistently creates viral videos that resonate strongly with audiences. Beyond social media, Mayiduo’s ‘Ah Beng’ character has also made appearances in local films, further cementing his influence in the entertainment industry.

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Quinn (@quinncls_)

Quinn Chen is a brand builder, content creator, and co-founder of Ice’s Secret, one of Southeast Asia’s fastest-growing skincare brands. A psychology and data science graduate, she scaled her family business to 7-figure success through a digital-first strategy. Quinn blends storytelling with substance, sharing behind-the-scenes of entrepreneurship, personal growth, and modern confidence. She’s been featured on MoneyFM, Class95, and collaborated with brands like Hilton, Longchamp, and UOB.

• Instagram

Randy (@randyys)

Randy is a content creator, and motion designer, best known as one-half of YouTube duo BenRanAway. He has been instrumental in shaping the channel into a go-to platform for authentic storytelling and engaging vlogs. Randy is also the Co-founder and Director of BRAFIC, a digital marketing agency where he leads branding and visual storytelling with a distinctive creative edge. His work is fueled by a commitment to authenticity, originality, and innovation.

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Rayyan (@rayyanroulette)

Rayyan is a lifestyle, travel, and beauty content creator as well as the founder and PR & Marketing Director of AIKO Collective. Known for leading impactful campaigns with major brands, he blends authentic storytelling with sharp digital strategy to bridge brands and audiences through results-driven content. Featured in Her World and The Straits Times, Rayyan is passionate about crafting meaningful brand narratives that resonate, engage, and inspire.

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Sabrina 'Princessa' Wang (@princessadiary)

Sabrina is a futurist and multi-hyphenate founder known for blending AI, automation, and storytelling to empower creators and entrepreneurs. She leads Royal Visionary Society, which has supported over 1,000 female founders; People’s Inc. 360, with more than 12,000 customers served; Seraphina AI, now nearing 1,000 beta subscribers; and the fast-growing Speakers Society, home to a growing community of 60+ speakers. A bestselling author and international speaker, Sabrina champions authenticity, innovation, and the power of community.

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Sahur Saleim (@Sahursart)

Sahur is a celebrity makeup artist and founder of Sahur's Art, a beauty brand celebrated for its bold, inclusive, and summer-proof products. Rising to fame through her expressive makeup looks online, she cultivated a devoted following that championed individuality and creativity. In 2024, she opened the flagship Sahur’s Art store at Plaza Singapura, turning her digital artistry into a physical destination for beauty lovers.

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Scott Van Der Ven (@scottiedabottie)

Scott is a passionate content creator known for his original and hilarious sketches that blend sharp wit with heartfelt storytelling. His unique voice and creative flair earned him recognition online, leading to collaborations with both local and international brands and content creators. Beyond the laughs, Scott is dedicated to building a vibrant, inclusive community—connecting with his audience on a personal level and fostering a space where everyone feels seen, valued, and empowered.

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Shermeen (AIA)

Shermeen Ching is an Associate Director of Brand with cross-industry experience spanning professional services, insurance, and hospitality. She leads brand strategy and integrated campaigns, collaborating with a wide range of influencers—from micro to celebrity—to drive objectives such as awareness, engagement, and conversion. Known for her collaborative and insight-driven approach, Shermeen builds brands that resonate with impact and authenticity.

Whitney (@sliceofwhit)

Whitney is an illustrator and artist passionate about visual storytelling that inspires connection, emotion, and imagination. She has collaborated with notable organizations such as Singapore Airlines and the National Museum of Singapore, creating artwork that resonates deeply. Her project, Drawing Strangers, started as a personal journey and has since evolved into a collaborative platform that brings art into everyday moments, inviting others to experience the world through new and meaningful perspectives.

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YiXin (Benjamin Barker)

Yixin is the Creative Marketing Manager at Benjamin Barker. She believes strong brand positioning is the heart of every great campaign. While the world chases numbers, she finds meaning in the data, looking for the real, the relatable, and what drives people to act. For her, marketing is less about noise and more about honest connection

Zhin Sadali (@zhinsadali)

Zhin is a versatile, award-winning host and a familiar face at The Smart Local. He rose to prominence after winning the TSL Talent Search in 2017 and has since gone on to act and host with Mediacorp. As a passionate mental health advocate, Zhin was a panelist for NUS’ K(no)w Stigma campaign and actively supports volunteer efforts, including work with the National Volunteer & Philanthropy Centre (NVPC) at Arc's Children Centre. He remains dedicated to raising awareness and providing support for those navigating mental health challenges.

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